This report is about crucial changes. Its title “SpurWechsel”, German for lane change, stands for kicking our transformation towards sustainable mobility into high gear. It is based on the conviction that “business as usual” is not an option in times of climate change. At Daimler we are therefore pursuing our vision of a mobility that does not require fossil fuels, consumes fewer resources, and does not cause accidents or traffic jams.Foreword
We are living in a time of transformation. Demographic development, increasing digitalization, and climate change are only a few examples of that. We are tackling these challenges at Daimler, and we have developed clear areas of action in line with them. Our corporate culture is also changing. Integrity, diversity, and digital work processes are essential to the success of this transformation. And because no single player can master this transformation alone, we are seeking dialog and entering into strong partnerships.
A changing world
Global trends are moving the world.
Why “business as usual”
is not an option.
A changing culture
Our corporate culture is changing. How we are actively
shaping the future.
Partners for change
We will not be alone in shaping the future. What we are doing to strengthen dialog and partnerships.
Our sustainable business strategy is at the heart of our sustainability activities. In this strategy we define our visions, ambitions, goals, and measures – for our six strategic themes and the three enablers that are the indispensable foundation of our business success. You can find more information about this strategy, as well as about the highlights from 2019, in this section.
Sustainable business strategy
Sustainability built into our strategySustainable business strategy
Climate protection & air quality
On the road to CO2-neutral mobilityClimate protection & air quality
Resource conservation, recycling, and reuseResource conservation
A better quality of life in citiesLivable cities
Priority for more safetyTraffic safety
Shaping future mobility with dataData responsibility
Respecting and upholding human rightsHuman rights
Values in daily businessIntegrity
People at Daimler: digitally savvy and diversePeople
Where have we already made progress? And how effective are our management approaches? In order to find out, we continuously measure and analyze our performance. This part of our report provides information about concrete measures carried out in the reporting year, describes our management approaches, and provides all the relevant facts and data.Reporting