Spurwechsel We are changing lanes


This report is about crucial changes. Its title “SpurWechsel”, German for lane change, stands for kicking our transformation towards sustainable mobility into high gear. It is based on the conviction that “business as usual” is not an option in times of climate change. At Daimler we are therefore pursuing our vision of a mobility that does not require fossil fuels, consumes fewer resources, and does not cause accidents or traffic jams.



We are living in a time of transformation. Demographic development, increasing digitalization, and climate change are only a few examples of that. We are tackling these challenges at Daimler, and we have developed clear areas of action in line with them. Our corporate culture is also changing. Integrity, diversity, and digital work processes are essential to the success of this transformation. And because no single player can master this transformation alone, we are seeking dialog and entering into strong partnerships.

  • A changing world

    Global trends are moving the world.
    Why “business as usual”
    is not an option.

    A changing world
  • A changing culture

    Our corporate culture is changing. How we are actively
    shaping the future.

    A changing culture
  • Partners for change

    We will not be alone in shaping the future. What we are doing to strengthen dialog and partnerships.

    Partners for change


Our sustainable business strategy is at the heart of our sustainability activities. In this strategy we define our visions, ambitions, goals, and measures – for our six strategic themes and the three enablers that are the indispensable foundation of our business success. You can find more information about this strategy, as well as about the highlights from 2019, in this section.


Where have we already made progress? And how effective are our management approaches? In order to find out, we continuously measure and analyze our performance. This part of our report provides information about concrete measures carried out in the reporting year, describes our management approaches, and provides all the relevant facts and data.



Daimler AG Mercedesstraße 120
70372 Stuttgart
Tel.: +49 711 17 0
E-Mail: dialog@daimler.com

Represented by the Board of Management: Ola Källenius (Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

Chairman of the Supervisory Board: Bernd Pischetsrieder

Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315