Partners for change

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Global challenges concern everyone

Climate protection, resource conservation, data security, human rights – many challenges of our time do not stop at national borders. As a result, broadly based cooperation and targeted partnerships are becoming increasingly important. At Daimler, we too strive to be in continual communication with all of our stakeholders. We want to get to know different perspectives, acquire new knowledge, and learn from experience. The first step toward practical solutions often consists of participation in constructive discussions of controversial topics.

Achieving worldwide compliance with and enforcement of social and environmental standards sometimes poses a tremendous challenge to the community of nations. But not only governments need to rise to the challenge. Companies and civil society must also do their part.

Our mission at Daimler is to create value for our customers, shareholders, and employees, as well as for the society in which we live and work – and to maintain the right balance between profits on the one hand and environmental and social responsibility on the other. We believe that our special strength is our potential for making use of new technologies. “The passion for invention never ends,” said Carl Benz. Neither does its necessity.

All sectors must work together for us to meet our low carbon goals. In addition, economic and tax policy must create a framework to give companies the room to transform and to enable consumers to afford this transformation.

Sandrine Dixson-Declѐve Co-President of the Club of Rome Read the full interview

We seek conversation

We seek and practice open discussions with our stakeholders – also and especially concerning controversial topics.

We don’t always agree on everything. But in particular our agreement to keep discussions confidential encourages people to accept the existence of different perspectives and strive to come up with practical solutions.

Renata Jungo Brüngger Member of the Board of Management of Daimler AG
Integrity and Legal Affairs


In conversation with the experts

One important format for these discussions is the Daimler Sustainability Dialogue, which has been held annually in Stuttgart since 2008. It brings about 100 sustainability experts from various fields together with Daimler representatives, including several members of our Board of Management. In workshops we discuss current and future sustainability issues, assess the progress we have made as well as the associated deficits and risks, and use these findings to define the actions we need to take in the future. Many impulses flow directly into our work. In 2019 the sustainability experts met in Stuttgart for our twelfth Daimler Sustainability Dialogue. We seek dialog with our stakeholders in important international markets as well. For example, in 2019 we held a Daimler Sustainability Dialogue in Beijing, China for the seventh time.

Daimler Sustainability Dialogue 2019


Initiatives involving external partners

In addition to the dialogs we initiate, we also participate in various associations, committees, and sustainability initiatives. They include our memberships in major industrial associations such as the German Association of the Automotive Industry (VDA) and international initiatives such as the UN Global Compact. Daimler also participates in several working groups of national sustainability initiatives such as “econsense – Forum Nachhaltige Entwicklung der Deutschen Wirtschaft e. V.” (a German business forum for sustainable development), and we regularly host or participate in related events. One example of that is the dialog event “ecolution” on November 13, 2019 in Berlin, where about 350 participants discussed the topic “Rethinking value creation.” It featured a talk by Renata Jungo Brüngger, Member of the Board of Management of Daimler AG, in which she explained how Daimler cooperates with its suppliers to minimize risks of human rights not being respected in its complex supply chains.

More on econsense


Sought-after participants of public debates

Daimler representatives regularly participate in public discussions. There they are available to answer critical questions, express their standpoints, and show what steps Daimler is taking on the road to sustainable mobility. In 2019 Britta Seeger, the member of the Daimler Board of Management responsible for Mercedes-Benz Cars Marketing & Sales, participated in a panel discussion at an event devoted to “The Climate Crisis and the Mobility of the Future.” In early September “#aussteigen” – a demonstration at the IAA Frankfurt combined wiith a rally ending at the site – was organized by a number of associations (ADFC, BUND, Campact, DUH, Greenpeace, Friends of Nature Germany, VCD) and the German Association of the Automotive Industry (VDA).

The Climate Crisis and the Mobility of the Future: This is what we talked about

We are strongly committed to playing our part in climate protection activities. The automotive industry wants to be, and will be, part of the solution. That’s why we are very open to the ideas of the EU Commission about the European Green Deal.

Ola Källenius Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG
Vice President of the VDA

Asking Questions

“Brass tacks with smart heads”

In this series of interviews, we talk with oceanographers, creative artists, and experts in urban farming – in short, pioneering thinkers, contrarians, and visionaries. Many of these talks have sparked lively discussions, as the numerous comments about them on our intranet testify.

Our series of interviews with external experts

Companies that involve their customers, employees, and the communities in which they do business have the opportunity to gain greater brand loyalty and increased commitment. In today’s world, these factors are crucial for profitability.

Hunter Lovins Professor of Sustainable Management at Bard College, New York Read the full interview


Partnership with “Tech Open Air”

As technology revolutionizes the way we live and work, how can we help people understand and utilize these technologies for themselves? The annual Tech Open Air Festival in Berlin is devoted to questions like these. In 2019 Daimler was one of the main partners of this festival for the second time, under the slogan “Mobility and Connectivity in the City of Tomorrow.” The festival also serves to create links with the international tech and startup scene and to present Daimler as an attractive employer to talented young people.

More on Daimler at Tech Open Air 2019


A talk with Fridays for Future

Worldwide protests against climate change have been held since 2019 under the slogan “Fridays for Future.” The movement started as a school strike, but soon also attracted adults advocating more intense climate protection. What does “Generation Z” expect from a company like Daimler? From its perspective, can economic growth and sustainability ever be reconciled? Simon Baumgart, co-organizer of the “Fridays for Future” protests in Karlsruhe, talked with us in our sustainability podcast “SpurWechsel” (only available in German, transcript in English).

Our “SpurWechsel” podcast

Good advice is invaluable: Impetus from outside

The Advisory Board for Integrity and Corporate Responsibility is an important source of input for Daimler. Its independent members from the fields of science and business as well as civic organizations give us critical and constructive support and valuable outside perspectives.

Peter Bakker

President and CEO of the World Business Council for Sustainable Development (WBCSD)

Dr. Teresa Fogelberg

former Deputy Chief Executive of the Global Reporting Initiative (GRI)

Prof. Dr.-Ing. Helmut Holzapfel

Head of the Centre for Mobility Culture, Kassel

Dipl.-Volkswirtin Renate Hornung-Draus

Managing Director of the Confederation of German Employers’ Associations (BDA), Head of the Department of the European Union and International Social Policy

Prof. Peter Jones OBE

Professor of Transport and Sustainable Development at UCL Center for Transport Studies in London

Prof. Pierre Sané

Founder and President of the think tank Imagine Africa Institute

Sylvia Schenk

Attorney based in Frankfurt, member of the INTERPOL Standing Committee on Ethical Matters and the FIFA Human Rights Advisory Board, former Chairwoman of Transparency Deutschland

Dr. Martin von Broock

Chairman of the Management Board of Wittenberg Center for Global Ethics (WZGE)

Solo acts are out

More and more automakers are joining forces in specific theme fields to enhance their future-oriented capabilities, shorten development times, and share costs. Few companies are able to master the necessary transformation on their own. That’s why Daimler is working together with a wide variety of partners, ranging from startups to major industrial groups, along the road to CO2-neutral mobility and sustainable products and services.

Our key to success is our program of establishing new business models, boosting efficiency through open innovation and partnerships, and increasing our flexibility through modularization.

Markus Schäfer Member of the Board of Management of Daimler AG
Group Research & Mercedes-Benz Cars
Chief Operating Officer


A highway for startups

STARTUP AUTOBAHN is an innovation platform for entrepreneurs from the area of mobility. It connects young startups and established companies, bringing together specific technical know-how with comprehensive automotive expertise. The process starts with a 100-day scouting phase in which the potential of startups from all over the world is assessed. During a selection day, 50 of these startups can personally present themselves in a process similar to speed dating. In 2019 this group included startups from the areas Future of Mobility, “THE NEXT GREEN THING,” smart production, and Enterprise 2.0. We arranged solid partnerships with the 30 most promising startups so that they can implement their ideas in pilot projects.

Shaping the future with STARTUP AUTOBAHN


Urban Mobility 2.0

Sometimes it’s necessary to do the impossible. The BMW Group and Daimler AG are joining forces in the YOUR NOW initiative to take urban mobility to the next level. Whether it’s ride hailing, carsharing or digital parking solutions, under the roof of YOUR NOW we create mobility solutions that reduce the pressure on our roads and combine diverse forms of individual mobility.

More on various mobility services of YOUR NOW


Concentrated safety expertise

Automated and autonomous driving is an important component of future mobility – provided that the open questions that still exist can be convincingly solved. In order to reach this goal, we are active in the Automated Vehicle Safety Consortium (AVSC). The members of this consortium are working hard to develop safety principles for automated driving systems. In the process, they are combining their decades-long experience in the development of safe vehicles.

Enhancing safety: our commitment to the AVSC

Other topics

Sustainable business strategy

Our sustainable business strategy is the result of numerous discussions and cooperations. In a dialog with our stakeholders, we continuously develop our strategic sustainability themes.

Sustainable business strategy


Daimler AG Mercedesstraße 120
70372 Stuttgart
Tel.: +49 711 17 0

Represented by the Board of Management: Ola Källenius (Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

Chairman of the Supervisory Board: Bernd Pischetsrieder

Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315