Strong partnerships

The challenges we currently face can only be successfully addressed if we work together. Daimler therefore contributes its expertise to the societal dialog and enters into close partnerships. We are guided by the vision of utilizing exemplary formats for political dialog that allow us to establish ourselves as a leading corporate citizen in the automotive industry. We seek to actively participate in the political and public opinion-shaping process as a trustworthy partner.

Commitment to clear and reliable communication

We consider it important to precisely understand the expectations of our stakeholders and establish a common foundation between their interests and the views of our company. We develop these positions in what we call a 360° process that takes internal and external expectations into account. Our lobbying activities are aligned with our most important positions as a company. We also place a high priority on reliable and fact-based communication with our stakeholders.

Our goal is to promote the common good by bringing about the greatest possible alignment of the interests of Daimler with the concerns of government and society. We regard ourselves as honest advisors and partners, and we are doing our part to solve current problems and challenges.

Eckart von Klaeden Head of External Affairs

A laboratory for societal exchange

An inspiring venue for the effective exchange of ideas with stakeholders – that’s the Daimler Mobility Lab in Berlin. The lab is scheduled to open in the second quarter of 2020. The Mobility Lab will offer us the opportunity to meet up and speak with stakeholder groups to which we previously had no direct access and could not reach using traditional formats. This direct engagement with a broader yet also well-informed and, most importantly, interested public is very important to us. In addition, the Mobility Lab will allow us to initiate discussions on topics that we believe need to be given greater attention.

International dialog

A systematic international political dialog in our worldwide markets is essential for the sustainability of our business operations.

Through our broadly based international network, we are safeguarding our systematic dialog with the political stakeholders. We are working together with our local stakeholders to launch new projects and expand our international locations, thus creating frameworks that are beneficial for both sides.

In addition, we welcome about 50 international political delegations at Daimler in Stuttgart every year for discussions of current issues.


External Affairs welcomes an average of 50 international delegations to Daimler locations each year.

Good relations in Poland

The small town of Jawor in Lower Silesia is home to Mercedes-Benz’s first production location in Poland. We developed the permanent exhibition “Mercedes-Benz meets Jawor” to accompany the opening of our new engine plant there. The exhibition provides members of the local community with information about the new plant, our company, and its history.


Some 6,000 people have visited the “Mercedes-Benz meets Jawor” exhibition since it opened in March 2017.

Shaping urban mobility

The Urban Mobility Platform (PUM), which was established on the initiative of the German Association of the Automotive Industry, brings together nine German cities and nine automotive industry companies. The PUM partners regularly meet to develop concrete pilot projects that are designed to shape the future of mobility. Within the framework of the PUM, Daimler teamed up with Bosch, Porsche, and the city of Stuttgart to develop a “Park & Shuttle” concept that can be used by employees at all three companies. The idea here is to consolidate the flow of commuters from the participating companies and thus reduce traffic volume and improve air quality.


Up to 160,000 people in the Stuttgart area can take advantage of our “Park & Shuttle” concept and thus help us reduce traffic congestion on city streets.


We would like to address the expectations of our stakeholders in a more targeted manner in the future. To this end, we are expanding innovative new dialog formats that were designed especially with our stakeholders in mind. Our approach here includes a plan to launch our Mobility Lab on an international scale by opening Mobility Labs in Washington D.C., United States, or Brussels, Belgium, for example.

Establishing dialog and exchange


Daimler AG Mercedesstraße 120
70372 Stuttgart
Tel.: +49 711 17 0

Represented by the Board of Management: Ola Källenius (Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

Chairman of the Supervisory Board: Bernd Pischetsrieder

Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315