As the digital transformation process progresses, the responsible handling of data is becoming all the more important for our success. Our vision of mobility is one in which the privacy of individuals is protected. We therefore design our products and services with the needs of our customers in mind and make every effort to ensure that data is managed responsibly.
Target |
Target horizon |
SDGs |
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Assessment of the effectiveness of the Data Compliance Management System* |
2022 |
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Development of a data governance organization
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2020** |
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SPURWECHSEL — We are changing lanes
For us, data protection has top priority
Ensuring data security and respecting and protecting the privacy of our customers have top priority for us. This is because our customers’ trust is crucial for our success — especially when it comes to people’s acceptance of new technologies such as artificial intelligence (AI). As a result, we are one of the world’s first automotive companies to define and publish fundamental principles for the use of this technology.
For us, data protection begins during the design of new products and services and encompasses numerous additional measures for complying with data security requirements. We use an integrated data compliance management system to ensure the systematic and risk-based planning, implementation, and continuous monitoring of all these measures.