Data responsibility

As the digital transformation process progresses, the responsible handling of data is becoming all the more important for our success. Our vision of mobility is one in which the privacy of individuals is protected. We therefore design our products and services with the needs of our customers in mind and make every effort to ensure that data is managed responsibly.


Target horizon


Assessment of the effectiveness of the Data Compliance Management System*


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Development of a data governance organization

  • Data Governance Committee
  • Data and Analytics Board


SDG 16 (Icon)


The overall effectiveness of the Data Compliance Management System can only be reliably assessed after it has been used for a certain length of time. Potential improvements are also discovered and realized during this phase.



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SPURWECHSEL — We are changing lanes

For us, data protection has top priority

Ensuring data security and respecting and protecting the privacy of our customers have top priority for us. This is because our customers’ trust is crucial for our success — especially when it comes to people’s acceptance of new technologies such as artificial intelligence (AI). As a result, we are one of the world’s first automotive companies to define and publish fundamental principles for the use of this technology.

For us, data protection begins during the design of new products and services and encompasses numerous additional measures for complying with data security requirements. We use an integrated data compliance management system to ensure the systematic and risk-based planning, implementation, and continuous monitoring of all these measures.


Daimler AG Mercedesstraße 120
70372 Stuttgart
Tel.: +49 711 17 0

Represented by the Board of Management: Ola Källenius (Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

Chairman of the Supervisory Board: Bernd Pischetsrieder

Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315