Electrification, autonomous driving, connected urban mobility: It is not just our products that are changing fast — lots of things in the company are changing too. We are digitalizing our value creation processes — and thus our work. Our employees will need to be able to successfully address a variety of challenges in the digital world of the future, and it is our stated goal to ensure they will be able to do so. An open attitude regarding the digital transformation and digital skills, along with a diverse and inclusive corporate culture, form the basis for achieving this goal. This is because only in a culture marked by respect and trust can all employees unlock their full potential and thus enable the company to undergo a successful and sustainable digital transformation.


Target horizon

Target horizon


Attractiveness as an employer for digitally talented people*

Top 7

Top 5

SDG 8 (Icon)

Empowerment of employees for the digital transformation**


> 70%

SDG 4 (Icon) SDG 8 (Icon)

Agreement rate “diversity (fair treatment)”**


> 75%

SDG 5 (Icon) SDG 10 (Icon)

Proportion of women in leading management positions***

Annual increase of one percentage point

SDG 5 (Icon) SDG 10 (Icon)


Rankings in the Trendence study of college graduates in the field of IT (Germany)


Daimler employee survey, agreement rate


Daimler Group worldwide, excluding Daimler Greater China and Trucks Asia

SPURWECHSEL — We are changing lanes

More than anything else, we owe our Group’s success worldwide to our highly motivated employees, who contribute their expertise and ideas to their respective tasks and work processes and help make improvements and create innovations. This is why we support all of our employees with their tasks and offer them effective training measures throughout their careers that enable them to develop further both professionally and personally. We therefore invest extensively in their training and professional development and continually refine our human resources development programs. Here we focus on requirements associated with the transformation of the automotive industry in terms of alternative drive system technologies and digitalization in particular. We also take measures that ensure fair opportunities and a healthy working environment.


Daimler AG Mercedesstraße 120
70372 Stuttgart
Tel.: +49 711 17 0

Represented by the Board of Management: Ola Källenius (Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

Chairman of the Supervisory Board: Bernd Pischetsrieder

Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315