We aim to create value that is sustainable and to do so in a manner that is economical, environmentally friendly, and socially acceptable. This is why we have sustainable business strategies instead of a “sustainability strategy.” They embed sustainability in the midst of our business operations. At the same time, this not only complies with the legislators’ requirements, but also fulfills the expectations of the financial market and those of governments and society at large.
This requires a sustained transformation, which we call “SpurWechsel” (the German word for “lane change”). We can, and we intend to once again channel the history of mobility in a positive direction. It is time to shape the “good new days” of sustainable and self-determined mobility — through innovations rather than restrictions.
SPURWECHSEL — We are changing lanes
One of our most important transformation targets is CO2 neutrality — and we have firmly embedded it in our sustainable business strategies. At Mercedes-Benz AG it is expressed in our “Ambition 2039” and our “Electric First” strategy. At Daimler Trucks we have formulated a roadmap for CO2-neutral transportation. In both of these cases, the sustainability-driven transformation of our business operations is so fundamental that it can be called a genuine lane change. Thus we are creating a new Group for this new age — one that is sustainably fascinating, sustainably climate-neutral, and sustainably profitable.
Our six areas of action for sustainability
Sustainability issues are an integral part of our business strategies. We know that we can only remain successful over the long term if we conduct our business operations responsibly. By doing so, we generate added value for all of our stakeholders — for our customers, employees, investors, business partners, and society as a whole.
We have set ambitious goals for ourselves and defined six strategic areas of action for reaching these goals.
Climate protection &
Resource conservationResource conservation
Traffic safetyTraffic safety
Data responsibilityData responsibility
Human rightsHuman rights
Achieving success in these areas of action requires a culture of integrity and future-oriented cooperation with our workforce and our partners in industry, government, and society at large.
Our success thus depends on the following foundations:
Daimler is planning a fundamental change of its corporate structure. The objective is to take advantage of the full potential of the different divisions even more effectively with two strong and independent companies.
Mercedes-Benz Cars & Vans and Daimler Trucks & Buses work in different sectors with specific customer groups, technological roadmaps, and capital requirements. Mercedes-Benz, as the most valuable luxury car brand, offers the world’s most desirable automobiles to demanding customers, while Daimler Truck delivers sector-leading transport solutions and services to its customers. Both companies are active in industries that are undergoing comprehensive technological and structural transformation. This transformation is further deepening the existing differences between the divisions. Speed, agility, and total concentration on innovation are also more important than ever with regard to aspects of sustainability. The Board of Management and the Supervisory Board of Daimler are therefore convinced that both divisions can more effectively implement their “SpurWechsel” — their lane change — when they act as independent units.
In view of this context, in February 2021 the Board of Management and the Supervisory Board suggested that the industrial business of Daimler be divided between two independent companies with clear profiles, and that Daimler Truck be floated on the stock exchange by the end of 2021. This plan will be presented to the shareholders at an extraordinary Shareholders’ Meeting at which it will be voted on. Current plans call for the transaction to be completed by the end of 2021.
Where the content requires, we also represent our aims, strategies, measures and accomplishments to date for the reporting year 2020 by division.