Traffic safety

Accident-free driving — this vision drives us and is a fixed component of our sustainable business strategy. Our innovative driving assistance systems already offer drivers and passengers a high level of safety and comfort today. These systems can help drivers avoid or safely manage critical situations on the road in order to protect vehicle occupants and other road users. System warnings and active brake applications are now increasingly mitigating the consequences of accidents or even preventing them ­altogether.

have the potential to fundamentally change the nature of mobility — and improve it. For example, automated systems can make an important contribution to increasing safety. At the same time, we need to keep the potential risks in mind. It is vitally important that we take not only functional aspects but also ethical and data protection issues into account from the very beginning of the product development process.

Traffic safety test (Photo)

SPURWECHSEL — We are changing lanes

What we seek to achieve in terms of traffic safety

  • We want to prevent or mitigate the effects of as many accidents as possible by making use of state-of-the-art assistance systems.
  • We aim to achieve the best possible crash safety results with a high degree of occupant protection and .
  • We continue to take measures that increase public awareness of the importance of traffic safety through education programs and roadshows, for example, and we provide information on safety technology and innovations.
  • We are expanding the use of driving assistance systems in an increasing number of vehicles.
  • We are integrating societal and ethical considerations into conditionally automated and highly automated driving systems — for example with our concept.
  • We implement data-protection principles and standards along the entire value chain in accordance with the principle.
  • We support social and political dialog on the topic of automated driving.


Daimler AG Mercedesstraße 120
70372 Stuttgart
Tel.: +49 711 17 0

Represented by the Board of Management: Ola Källenius (Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

Chairman of the Supervisory Board: Bernd Pischetsrieder

Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315

SAE Level/automated and autonomous driving

Automated vehicles help drivers perform tasks that motorists used to do on their own. There are five different levels of automation: Driver Assistance (SAE Level 1), Partial Automation (SAE Level 2), Conditional Automation (SAE Level 3), High Automation (SAE Level 4), and Full Automation (SAE Level 5). The degree of automation increases with each level and the amount of control the driver has over a vehicle declines accordingly.

All glossary terms

Partner protection

Partner protection refers to the protection of occupants in the respective other vehicle during traffic accidents that involve two vehicles.

All glossary terms

Ethics by design

The “ethics by design” principle refers to the consideration of ethical questions during the development of products — for example, those involving the use of artificial intelligence.

All glossary terms

Privacy by design

Privacy by design is data protection by means of technology design. The basic principle of this approach is that personal data can be best protected if software and hardware are designed and developed to comply with data protection regulations from the very start.

All glossary terms